Today while Playing Candy Crush Game, then I realized about its popularity. This is one of the famous games amongst the users, thus forced me to think "how other gaming applications perform in the market after their launch?", then I saw the reality and understood, it's very hard for a mobile gaming application to achieve popularity & a huge success in this competitive online market. The reason behind this is the launch of excessive game applications & the lack of proper online marketing of the game. Hence, the first and foremost thing needs to be considered after the launch of any game is to plan a best strategy for game marketing, because a gaming application or a normal product is considered a waste until it is appreciated by the users for whom so much efforts have been made and money spent on specialist game app developers.
1.MARKETING OF GAME IN SOCIAL MEDIA:
As social networking is highly popular among all the people across the globe, so gaining initial base of targeted audience become very easy towards your application. Promoting your game app on social media involves integration of game with social sites like Fb & promoting game through marketing page creation of game or app.
2.PROMOTING GAMING APP ON NICHE GAMING WEBSITES:
Now a days, search engines like Google and Yahoo are becoming too smart, as they show highly relevant results to the users search query. So, it's always considered an excellent approach to promote a game in niche gaming websites where the users are specifically looking for game related content. Through this we get good amount of relevant traffic towards our gaming app.
3.VIDEO MARKETING OF GAME APPLICATION ON VIDEO SHARING SITES
Videos are extremely popular among the users because people are now looking for easy & time saving content on the Internet and mark are easy to understand than written content. The marketing of gaming application on popular video sharing sites like YouTube, Vimeo, MotionPicture, etc., boosts the popularity of game amongst the users. Few things one should must keep in mind while doing video marketing in the form of game trailer are attractiveness, duration length & main description of the game.
4.GAME MARKETING STRATEGIES: THE MUST DO’S
There are various guest blogging websites where content related to mobile gaming application can be embedded. Guest blogging is an important factor because content is always considered as the king when we talk about online marketing of any product or service. Beside sharing the content on quality blogging sites, we can also post our comment & views on other's blog post related to gaming app. Before doing blogging, few things need to be taken care of
5.STARTING E-MAIL CAMPAIGN FOR GAME OR APPLICATION
Starting an e-mail marketing campaign for the game is also an efficient process to drive genuine users towards the application. Through this we can reach out to maximum number of targeted audience who are game/app lover & increase the probability to enhance the number of game or app users. The only thing that need to be considered, the selection of e-mail data base to which we want to reach, as it need to be highly relevant to game or app users.
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